Black Friday & Cyber Monday deals are here!


We're offering exclusive discounts on all of our eyewear collections, including your favourite eyeglasses and sunglasses brands, prescription lenses and premium lens coatings. Get up to 80% off Ray-BanOakleyGucciTom Ford, and more!


If you're looking to beat the Black Friday crowds, shop our pre-sale offers, available from November 22.
Pssst... over Black Friday weekend we have even more deals for you, but they're available for a limited-time only!


Remember you can only use one discount code per order and offers cannot be combined. So choose your favourite, and start shopping now!








Code: BFLENS25


Looking to upgrade your frames? Reduce glare with polarised lenses, add a little mystique to your look with mirrored lenses or protect your eyes from blue light rays with zFORT® blue block lenses! Simply choose any frame you like, select your lens type and get 25% off!


Offer excludes items in the clearance section. 
Find out more about our lens upgrades here.







Why get one pair of glasses when you can have two? This Black Friday, enjoy Buy One Get One (BOGO) Free on all of our exclusive brands.


Find stylish eyewear for less from SmartBuyCollection, shop sustainable wooden frames from Oh My Woodness!, get a spare pair of readers with SmartBuy Readers and find frames your little ones will love with SmartBuy Kids. Made for the fashion-forward, find contemporary sunglasses styles with LMNT or quality glasses frames from Arise Collective.


Take advantage of our offer now and get the lowest-priced frame for FREE!




Code: BFWWF25


Shop sustainably this Black Friday with 25% off ReefCycle Sunglasses. These frames were upcycled by Arise Collective & WWF from once deadly commercial gill net found in the northern Great Barrier Reef.


ReefCycle comes in your choice of green, grey or black tints making them a great eco-friendly fashion purchase.


Make the most of this limited-time deal now! Offer excludes items in the clearance section. 








Code: BF12OFF


Got your eye on a pair of eyeglasses or sunglasses? Let us help you make them yours, with an exclusive 12% off sitewide. Shop popular eyewear brands like Tom FordGucciPrada, and more with this LIMITED-time only discount.


Offer excludes contact lenses and items in the clearance section. Be quick - ends Nov 29!




Code: BFLENS40


Get your new frames and upgrade your lenses with 40% off all prescription lenses and coatings. Reading? Progressive? Distance? Whatever your prescription, take 40% off the lens price for better vision and even better savings.


Offer excludes items in the clearance section. 
Be quick - offer ends Nov 29!