Ray-Ban® sunglasses are as much a cultural icon as a style icon. Political elites and runway models alike have flocked to the glitz and glamour imparted by Ray-Ban eyewear. Since 1937, Ray-Ban sunglasses have existed at the peak of refinement and sophistication, offering cool shades to cool cats, with places to go and people to see.
The very story of Ray-Ban glasses are one of heroism and innovation. In 1929, American pilots were flying too close to the sun – literally. They were reporting all sorts of complications from the harsh blue and white sky at great altitudes. The pilots had headaches, nausea and general malaise from getting too many un-filtered rays. Bausch & Lomb set about designing some glasses for the air-force with the express purpose of keeping the sun out.
Seven years later in 1936, the prototype was complete and the brand was called Anti-Glare. It was clinical and descriptive, but it didn’t have a memorable punchiness. In 1937, the first line of Ray-Ban Aviator™ sunglasses was released. Not only does it sound cool, it perfectly describes the function of the glasses.
Not many people know the glasses are so called because they "ban" sun rays. It takes a truly great name to embed itself in the public consciousness without betraying its own literal nature. Ray-Ban sunglasses made aviation cool.
After these Ray-Ban Aviator sunglasses were featured in the 1986 film Top Gun, sales went up 40% and a global phenomenon was born. Although as early as the 1950s and 60s John F. Kennedy, Roy Orbison and Marilyn Monroe had been wearing Ray-Ban sunglasses, the 70's saw a bit of a market stall. A product placement deal was therefore signed with the film and TV studios. With Top Gun (1986), it was all back on the cards.
Previous to Top Gun, Ray-Ban sunglasses had also made appearances in The Blues Brothers, and Risky Business – however it was Tom Cruise’s effortlessly cool persona in Top Gun that really kicked things off.
On the back of this boom, Ray-Ban sunglasses struck a massive publicity blow in 1997 by way of prominent placement in Men in Black. Two years later, in 1999, the brand sold for a reported $640 million. The new Italian owner, Luxottica, really got to work making a good thing better. The “Never Hide” campaign has been a worldwide hit, turning a steady success into a global juggernaut. Since then, Guns ‘n Roses guitarist Slash has worn Ray-Ban sunglasses during live stage performances, and YouTube and in-store campaigns have successfully projected Ray-Ban sunglasses all around the world. Rockstars know cool – rockstars know Ray-Ban eyewear.
Take a look at our Ray-Ban Wayfarer® sunglasses. Aren’t they nice? Don’t the Ray-Ban Justin sunglasses just grab you? Available in purple or green, lavender or teal, the unisex Ray-Ban Justin sunglasses help you communicate your unique attitude…whatever it might be.
On top of our fantastic sunglasses selection, we’re also in a position to offer you top qualityRay-Ban Glasses for Men. Not to leave anybody out, there are also plenty of Ray-Ban spectacles for women to go around. These luscious opticals serve your needs and keep you looking fresh no matter how tired you get.
Push yourself hard to get there, and let the Ray-Ban sunglasses carry you onward. This is a brand of champions, actors, statesmen and mistresses. Whatever your endgame or objective, Ray-Ban eyewear is the great facilitator. Let them give you a lift.