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Founded in 1978 by Renzo Rosso, Diesel became a billion euro revenue company less than 30 years after opening. Actions speak louder than words – but cold hard cash speaks most forcefully of all. That's the sort of income that money can't buy. Only quality, market share, and good old ingenuity can get you there. Welcome to Diesel eyewear.
Diesel framesCheck out the DV0167. Not quite simple, not quite complicated, this is an intriguing little design that'll be on your mind for months. With all the coolness of six smooth artillery shells, and somehow still the warmth of the earth's mantle, the DV0167 is a well-balanced and well thought through design from start to finish.
Its uncluttered front is offset by some chunky arms. It speaks to the design and creativity of Diesel eyewear that although we might expect different arms to go with these rims, the rims they have chosen are truly the only ones that would actually work. That's what we call being two steps ahead at all times. That's what we call Diesel.
In red, it's racy – it's on the go. It's marketing, it's executive assistant, it's very here there and everywhere all at once. It's bicycle courier in a woolen skirt, it's working mother with a zest for life.
In blue lilac, it's lucid and true. It's librarian, it's professional thinker, academic, lawyer clerk or judge.
In white, it's daring to be different. It's analytical. It's detached, logical, and efficient. It's scientist, statistician, stenographer. In black, it's whatever you want it to be. It's barista, it's cinematographer. It's screenwriter and director, checkout operator and supervisor. It's black – it's tried, it's true, and it could be you.
For a totally saturated colour fest, head on over to Bluebay designer glasses and have a look. If Diesel doesn't meet your needs, Bluebay might be more to your liking.